Marketplace
Markets Where Producers Meet Demand
Two channels, one omnichannel marketplace: a digital platform for discovery and procurement, and physical marketplaces that anchor distribution in the community.
Online marketplace
Digital discovery and procurement
- Food discovery
- Producer access
- B2B procurement
- Restaurant supply
- Specialty products
Brick-and-mortar marketplace
Physical anchors in the food economy
- Retail destination
- Producer showcase
- Distribution node
- Product-testing environment
- Pickup point
- Food hub
- Launch platform for emerging brands
- Online channel
- Physical channel
- One omnichannel marketplace
Why both channels
Digital reach with physical trust
Online channels widen access and generate demand data. Physical marketplaces build trust, handle fresh categories, test new products and serve as distribution and pickup nodes for the surrounding area.
Restaurants
Restaurants Are More Than Restaurants
Restaurants function as market-testing, product-discovery, demand-intelligence, distribution and brand-incubation platforms inside the ecosystem.
- Farm product
- Restaurant
- Consumer validation
- Product development
- Packaged product
- Gastronomart marketplace
- Larger distribution